Three-part Virtual Training Series: Applying Community-based Social Marketing to Shorebird Conservation Management
Dive into this 3-part workshop, hosted by Virginia Tech, Audubon, Manomet, and AFSI, that offers practical tools and real-world examples from the shorebird conservation community on how community-based social marketing (CBSM) has been applied to reduce human disturbance to shorebirds.
This workshop guides you through the CBSM framework to develop a tailored campaign to address disturbance challenges related to dog disturbance and disturbance by beach walkers. Each session can be completed asynchronously and includes the following:
- A recorded webinar
- A fillable worksheet to guide you through the content
- A summary sheet with key concepts and additional resources
- A PDF version of the PowerPoint slides
These sessions will help you complete a CBSM campaign plan, serving as a tool for communication and implementation in your shorebird disturbance management.
Access the training materials here: https://sos.atlanticflywayshorebirds.org/cbsm-training-modules/